“If you love a flower, don’t pick it up. Because if you pick it up it dies and it ceases to be what you love. So if you love a flower, let it be. Love is not about possession. Love is about appreciation.” ― Osho
Too often we use love to mean possession. But love, the true, universal love, cannot be ascribed a meaning and is not a thing, save to the extent that it goes to our deepest soul. (Even saying it's a felt sensation risks turning it into 'something'.)
For many people love is used as a means of control, but that does the giver and the receiver a great disservice. No, if love is to mean anything in life, it cannot come with rules, laws or pre-conditions. How can it when it's everywhere in full abundance?
If we want to fully embrace love, we have to be prepared to let go of all notions of what we've been told or observed, and think and act a new narrative (i.e. beginner's mind). Only then do we stand a chance of seeing things as they truly are.