It doesn't matter the product or service, our role is to serve brilliantly and to the very best of our ability.
Sometimes we have to serve our needs -- not in an ego, selfish way but to come alive to who we truly are -- but, whatever the situation, service is a gift.
Too many of us though lament the day-to-day vicissitudes of life sufficient to see the potential to cement a relationship, provide an uplifting experience or change lives for the better. Perhaps it's the money imperative that gets in the way or the pressure to follow a fixed pattern, but we shouldn't let the experience (for both sides) obscure the sheer magnitude of being able to serve.
Of course, there are plenty of opportunities to be ripped off or scammed but, again, that doesn't do justice to the overall picture. (Ask yourself, absent service, who would you be? Or to put it another way, if you were driven to reinvent or redefine yourself, I'd wager you'll make more progress by serving or being served by those people you emulate than any amount of reading or training.)
For as long as I can recall, I've served. It's been my pleasure and joy, and I couldn't imagine a life where I wasn't able to offer my humanity to connect with another person's humanity, no matter how stressful that might be at times.
Too many people though lose sight of the service dimension. It's not just the bright lights of success or greed, it's the fact that they think nothing they do will ever make a difference. How wrong they are! Everything you do, no matter it's de minimus import, is a gift, and we should never forget that.
Next time you're in a position to serve, don't overthink the process, and certainly don't allow your psyche the idea 'of what's in it for me'. Instead, do it willingly, reverently and as if your life depended on it. But most of all, do it with love and respect. Only then will you truly know what it is to serve.