The late Jack Bogle of the Vanguard Group wrote in 2008 a marvellous book titled Enough. 

I offer here the chapter titles:

"Too Much Cost, Not Enough Value"
"Too Much Speculation, Not Enough Investment"
"Too Much Complexity, Not Enough Simplicity"
"Too Much Counting, Not Enough Trust"
"Too Much Business Conduct, Not Enough Professional Conduct"
"Too Much Salesmanship, Not Enough Stewardship"
"Too Much Focus on Things, Not Enough Focus on Commitment"
"Too Many Twenty-first Century Values, Not Enough Eighteenth-Century Values"
"Too Much 'Success,' Not Enough Character"

Not much more to be said, eh?

But then again, in my time in the trenches, I've not seen many business owners check their conscience and invite a question bearing on Enough. Instead, they're much more interested in business as usual, namely, I want it now and I want lots more of it — i.e. money.

Take care.

Blessings, Ju.

Photo by Dylan Leagh on Unsplash


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