jusummerhayes (jusummerhayes) wrote,

The essence of business development

“Only connect!” -- E M Forster, Howards End

The truth is you don’t need a strategy, goals or gobs of motivation.

You need only connect.

Connect with who you are.

Connect with everyone within.

Connect with everyone external to the business, and not just the obvious targets (oh please…).

But you have to go much deeper with your current understanding and attachment to the notion of connection, based largely on a faux ability to form so-called relationships.

My one and only tip: stand in their shoes on every single level -- spiritual, emotional, financial. (You need to look out on their world, not yours.)

This sounds so obvious. And one one level it is.

But on another, it’s the hardest thing you’ll ever do.

PS. I dare you to paste the E M Forster quote where you and everyone else in your organisation can see it and then issue (another) edict to live it. Trust me, it will go well beyond business development. It will revolutionise your business, forever.


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