In truth, all businesses (and our lives) contain heaps of things to improve, focus on and do a lot, lot better, but more often than not we look to the stars or Blue Oceans, and not what's at our feet.
This isn't about seeking succour from the Gods; or going in search of the perfect life. No, just keep asking the question 'what's missing?' and everything will be revealed.
Oh sure, you might say this is way too abstract for you, but it's in the triumph of the simple that magic happens not the tangle of ideas that rarely see the light of day.