The purpose of business...

...isn't (only) to make money. 

Nor is it to proliferate meaningless work.

And certainly not to take from the planet more than it gives.

What then?

It's a good question.

What now is the purpose of business?

And no, I'm not talking about your 'Why' -- not that that isn't important. I mean, with planetary collapse not that far off, a mass explosion of population easily predictable and less, much less of everything, surely now is the time for all companies, NFPs and public bodies to come together with a common aim beyond shareholder or anything value.

But then again, like so many things in life, we'll turn a blind eye, plough on regardless and leave it to some other idiot to sort out.



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