October 28th, 2013

Why Twitter?

What did we do before Twitter?

We connected, truthfully.

My concern with Twitter is that we've fallen into the trap of believing that we have to be there because everyone else has boarded the train.

Do we?

Seth Godin has it right. He only uses it to post his blog. As far as I know he's only once engaged in a live conversation.

When I look at my own Tweet count, I question the volume of often inane material and lack of engagement.

"Really, Julian?"

I came to Twitter to help.

To share something that had the power to make a difference.

In many ways I feel that I've failed: I've lost myself in the paradigm thinking that the more I show up the more relevant I am.

What self-congratulatory nonsense!

I'm not sure where Twitter is headed, but I think it pays us to question every Tweet, RT and response.

Indeed, if all you see is another place to bug people then, in time, unless peoples' lives are that shallow, you can expect no meaningful engagement. In fact, you may find that you build an artifice to nothing.

And, perhaps more importantly, is it stopping you from doing something real? More to the question, is it pandering to the Resistance (see The War of Art by Steven Pressfield).

With social media you need to question everything.

If it's not working then change the record.

Don't follow the crowd.

You are the most of anything when you stay true to who you are.

You don't have to show up on Twitter to prove or demonstrate your brilliance.

What you do is far more important.

Will I stay on Twitter?

I don't know.

In a way my work (or yours) shouldn't need amplification.

Van Gogh, Dickens, Thoreau ... they didn't have Twittter. And yet, their legacy lives on.

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