July 25th, 2013

speaker, coach, consultant

Blogging - the Big Picture

I have read a plethora of posts on blogging. They normally say the same thing. Blogging is easy. You have to be in the space if you want to develop your business. And here is a bushel of folk who have grown their subscribers to a zillion+. If you follow their lead you too can be awesome.

Eek. I feel heady just thinking about it.

The thing is, if it was that easy, particularly the growth paradigm, every man and his dog would be in the game.

The truth of the matter is that blogging is not for the masses. And, if I'm honest, I don't think it ever will be. It's no different to those people who profess to want to write a book but never get beyond first base.

Even if they do get past the point of setting up a blog and posting a few, heartfelt pieces, you can bet the farm that within a short space of time the passion will have fizzled out. If you don't believe me, you need only check out a few blogs in your space to realise that most have long since withered on the vine.

In a sense that's the end of the story. I can bark, excoriate or exhort but it won't make a blind bit of difference. You either want to blog or you don't.

But, perhaps there is different angle.

How about thinking of a blog as a way to be a vibrant part of the connection economy, to make art and find inner peace?

For me blogging is so much more than the physical act, shipping or the contrived SEO bunkum. I feel alive when I blog. That isn't to say I always share what I'm thinking. I save that for my daily journal which I have been keeping for well over a year.

Don't ask me why but the act of hitting the computer keys, seeing my thoughts in hard form and then pressing the publish button makes me feel as if my my creative being has found a connection with my muse. I'm not suggesting it will be like that for everyone but there is something vaguely spiritual about the act of blogging.

I appreciate that this is not the most convincing argument, but if you constantly dwell on the upsell, then you will revert to the position of not wanting to blog for fear that no one will show an interest or worse still will pour scorn on your message.

If you get past this point, your next procrastination hurdle will be the age old adage of finding time. Again, rather than shouting in your shell-like, perhaps I can offer something to mull over. The adoption of Kaizen.

Right now, part of my
coaching practice is focused on the adoption of Kaisen methodology. The reason is quite simple. I have seen too many people fail when dealing with change.

If you need reassurance that this will work, then I'm delighted to call in aid the blog of of
Leo Babauta of Zen Habits who has moved increasingly in that direction. If you are not a fan of Leo's then think about the approach of Sir David Brailsford. He has been applying the law of incremental gains for a long time, and his record (Team GB and Team Sky) speaks for itself.

What I'm suggesting is that rather than looking at all the things you need to do in order to get your blog off the ground, you do the smallest thing possible to develop your blog. It might be to ask yourself a question for two weeks like "why do I need a blog?" and write down your answers. Or to visit the Wordpress.com site for two weeks. You don't have to read anything but merely to visit the site. Frankly, the smaller the task the better. The thing is if you try to do too much your Lizard brain will overwhelm your positive thought process in a nano second, not unlike the fight or flight reaction you deal with every day. This survival mechanism(!) is the very thing standing in the way of you starting a blog.

I'm convinced that blogging has the power to bring about change not just in the commercial paradigm but in the world of personal development. It goes in and then out. Also, I don't believe that you can convince anyone of your message unless you are serious about blogging. That doesn't mean you have to blog like a wide-eyed maniac but rather to put down consistent, interesting content that over time grows a loyal follower base.

Don't worry about market saturation, Frankly, we all have something worthwhile to say and your Tribe will in time find you.

In summary, please start a blog. Not just for the numbers but to make you come alive in your art. Think Kaizen and you will succeed. If you need help then get in contact.

Julian.

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