It's no different to advertising - people bugging the hell out of their market. In the old days (the 1980's in my case), this would be no different to the mud-against-the-wall approach. Spew enough crap, and Hey Presto! you have a business.
Frankly, it's enough to turn anyone off.
I think as more and more people enter the social media market, professional services or otherwise, the noise will become overwhelming to a point where there will develop a sizeable anti-social media movement. It will go beyond us all unplugging.
It's seems obvious but if we go back to basics, social is about:
- creating remarkable content
- earning attention
- building a tribe
- being helpful
- adopting the golden rule in your dealings
- being trustworthy
- dropping your faux shield of invincibility
- fessing up publicly when you've dropped a clanger
- showing you care
- having a sense of humour
These days I come across more and more people who question the return on investment of social. It's almost as if they think by now they should have won significant more business. When I start digging around I soon discover that they don't know their social media 'Why' from their social media 'What'. It just is.
It's right to question everything about social when you are giving up your life to make it a success. But frankly absent your personality, the chances are you will knock it on the head.
If you feel you lack inspiration, there's nothing wrong with unplugging for a while to re-evaluate. I would hope though you will come back roaring, stronger than ever. My top tip would be look well outside of your sector for inspiration. The weirder the better. Or look what's right in front of you but without the sales veneer. It may be you are trying too hard.
How you justify your nascent endeavours to the finance crew matters not. They won't be interested in your sob stories in any event.
For me my inspiration is to make art. To do my best work every single day. I've set the bar as high as I can. If I don't push myself this way then what's the point?
Here's a few lines from Charles Bukowski. Make of them what you will but your life is worth more than a bushel of blandness.
“For those who believe in God, most of the big questions are answered. But for those of us who can't readily accept the God formula, the big answers don't remain stone-written. We adjust to new conditions and discoveries. We are pliable. Love need not be a command nor faith a dictum. I am my own god. We are here to unlearn the teachings of the church, state, and our educational system. We are here to drink beer. We are here to kill war. We are here to laugh at the odds and live our lives so well that Death will tremble to take us.”
Next time you think about social media, ask yourself how much of you is really invested in the paradigm.