In short, we need to stop seeing the connection or growing of a Tribe as a way to sell our message.
When I started out in social media it was because of reading The Go-Giver by Messrs Burg and Man. The five laws of underpinning the book seem as relevant then as they do now.
The Law of Value – Your true worth is determined by how much more you give in value than you take in payment.
The Law of Compensation - Your income is determined by how many people you serve and how well you serve them.
The Law of Influence - Your influence is determined by how abundantly you place other people’s interests first.
The Law of Authenticity - The most valuable gift you have to offer is yourself.
The Law of Receptivity – The key to effective giving is to stay open to receiving.
This isn't about getting trapped in the 'free' argument. It's about seeing people for something more than a sales ticket. For me, the more people I can help the happier I am. Of course, I want to run a successful business but my intention is to not to sell you anything save self-belief. You remember the old Napoleon Hill quote:
"Whatever the mind of man can conceive and believe, it can achieve."
Before you send out another Tweet or Google+ post, read the Fives Laws and see whether you come up to par.