How many people read Seth Godin's blog?
You can see why he's so successful: save for anything else, he shows up every day.
But, of course, blogging isn't (just) about the numbers. It's about bringing your full self to the page -- and I don't mean the version intent on selling something.
Perhaps that's it: blogging's sine qua non is captured in the emotion of expressing your full self, where you write by letting go and allowing your daemon to manifest.
You'd be amazed though how few people blog. Look at your own industry. How many people blog and blog consistently? Even in the social media/digital media space there's a dearth of people willing to commit beyond the odd sales-led post.
What about you?
Have you written anything recently?
If not, you might like to try writing something on LinkedIn or Tumblr. Both are super easy, and will garner you that much-needed attention without having to resort to hours and hours of social media 'play'.
Perhaps you don't have a business need to blog -- and that's fine -- but I'd be amazed if you didn't feel the need to share a passion or insight to your family, friends and those people whose opinion you value. (You may not want the faff of setting up a blog and that's fine. Instead, you might like to write something to Facebook; I've seen some exquisitely crafted material. All I am saying is don't get too hooked on the platform.)
For me blogging has been a lifeline, not just in the sense that it's given me the space to express myself, but to connect with people I would never have reached.
I know there's a constant debate about the worth of blogging but, really, until you've written for any length of time, you're not really able to comment either way. Oh sure, if you thought by coming to blogging you would build an Uber business or make lots of money, I know you'll be disappointed, if only because there's very little correlation between the time spent and the output received. But that misses the point perhaps in the same way as many creative processes, i.e. if every time you wrote a poem or painted a picture you expected a return, then I'm convinced you'd drive yourself mad that or you'd end up working in a factory.
Perhaps I'm biased about the benefits of blogging, but I can't recommend it highly enough and wish that more people were turned on to its immense power. In my case, I continue to blog daily on Livejournal, write longer pieces on juliansummerhayes.com and try to write something every week on LinkedIn. Yes, if I analysed the time spent I expect I'd be shocked with just how much I've dedicated to the process, but I know that if I didn't blog a little part of me would die.
One other thing: I know that within these post lies my true Self. Yes, it might be obscure at times, but how else am I to reach a place of quiet contemplation?