speaker, coach, consultant

My blogging Journey

I have used a number of blogging platforms including Typepad, Wordpress and Tumblr

None of them are remarkable. If I had to tip my hat in any one direction, I would say that Tumblr has the edge.

One thing is for sure, whichever platform you use, you have to be prepared to give up a lot of time to writing (remarkable?) content. Don't misunderstand me, I have loved EVERY MINUTE of the time spent blogging, even allowing for the time my blog was hacked; but I understand, perhaps, why so few people are drawn to the paradigm. For a start, I don't think the SEO message is sufficient to ensure that people regularly show up, nor the 'because everyone else is doing it'. It might be overstating the position, but if you don't love writing or sharing your passion, then you may want to think twice, or even three times before you dip your gnarled quick into the water.

Right now, I am on the verge of changing my approach to blogging. In the past, I approached blogging as if it were some secret sauce to winning work, earning attention and distinguishing my offering. But, having blogged conscientiously for nearly three years, I have decided to take a different tack. In the main, this has been driven not by an absence of creative 'juice' but my desire to focus on writing. The thing is, as much as I would like to say otherwise, it is not possible to write a blog every day, or even every other day, and find the time to write books, prose or poetry. This may sound defeatist ('Man Up' and all that macho stuff) but it is nothing of the type. It is very easy to get carried away with blogging and take a lead from those people around you who seem prodigious in their output but in my view that is folly. You have to do what is right for you.

As I indicated in yesterday's post, I am in the process of refining (again) my online presence. I no longer see my blog as an advert for my consulting and coaching services. Yes, I will mention what I do but the content of the blog will, in time, speak for itself. I am not one of those people who wants to put in place some faux methodology and then knit my story together with a view to spinning out one service line after another. Instead, I see myself in the provocateur mold. The thing is, I have so many issues to illuminate that if I stick to the methodology led approach I know that I will lose interest.

My message of 'to become what we truly are' is something that needs greater elucidation. I could try to weave together, by dint of some editorial process, a long line of posts but I would prefer to write monthly essays, a bit like Craig Mod. In addition, I see my blog as a way of offering for sale my books - non-fiction, fiction and poetry - and showing more detail of my speaking practice. If nothing else, by focusing on producing less blogging content I know that my blog will be more thorough in its remit and valuable in the long term.

I would be lying if I wasn't a bit nervous in suddenly dropping off the blogging radar. But I am convinced that providing I honour my mission, people will come to think of me as more than just the sum of my blogging parts. Fundamentally, if I am going to be a writer then I have to write and produce something. I know that if I continue on my current blogging path that, in time, I will come to regret it. Also, by not blogging every day or more regularly I will wean myself off of some of the social media sites that have provided so much ammunition to the Lizard Brain.

In addition to my blog, I will continue to write poetry on Tumblr nd use LiveJournal or the journal type post that I like to write from time to time. 

For those people new to blogging my best advice is to write something every day but not always with a view to sharing your thoughts, musings or angst. Instead, think what a week or month's worth of writing would like if edited and packaged into a 100-page short story on Kindle.

Sometimes I think it easy to be carried along on the tide of blogging and unless that is your main source of income, to assume that more begets more. In my experience, unless you are able to write the sort of pithy posts that Seth does (he didn't when he started out), you would be far better off giving birth to a lot less and saving your best work for the wider digital space.

It would be great to hear your thoughts on blogging. Please feel free to comment below or Tweet me.

- Julian.

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