“If you really care about starting a movement, have the courage to follow and show others how to follow. And when you find a lone nut doing something great, have the guts to be the first one to stand up and join in.” -- Derek Sivers
Perhaps Livejournal’s not the right place to canvass business issues (for the record, I don’t see it as my sine qua non). I know I’m only a newbie, but I see very few people writing about the challenges of the industrial paradigm mindset that besets so many businesses. (If they can’t envision a different way of creating value and harnessing the power of the Twin Trail, I fear they’re all doomed to a slow and inexorable decline.)
For me, though, it’s important to share my thoughts on why business matters, not least because so many people work within the system. Not just that, but, in the end, I see commerce and industry as the only way we’ll be able to make sense of the mess we’ve created, envision a new world and hopefully (...this isn’t just wishful thinking) build a better one.
However, if there’s an impediment to anything it’s...us. We need to change, and change radically from where we are right now:
We have to live with less
We have to desire much less
We have to live a higher purpose life
We have to find a way to love our life and make sense of the world
Will we ever achieve the breakthrough which in turn will feed through into our economics? Only time will tell. If I was a betting man, it’s going to take more than a few floods, hot summers or proliferation of disease to bring us to our senses. I suspect it’s only when we have to face something apocalyptic that we’ll discover what it means to live as one with nature.
I know...all of this is very depressing -- as it should be -- but, if I crave anything, it’s to create a groundswell around an issue upon which we agree is more precious than our materialistic worldview. It might be nature, supporting the old or combating disease. In my case, I don’t think it’s going to come about by joining the Green Party or WWF as much as I respect both organisations. If anything, I see a form of peer to peer network lighting my torch in a way that I think we can make a noticeable difference. If I don’t find one then perhaps I’ll have to start my own movement. Scary? Yes; but in the end, if you really believe in something you have no choice.